Friday, March 14, 2008

Tyler Perry, Kathy Bates and Me



A new adventure is about to unfold in my 'career' as a movie extra/actor. About two weeks ago, I applied to be an extra in a new film called "The Family That Preys" starring Kathy Bates, Tyler Perry, Alfrie Woodard and others.

Tyler Perry's personal journey has been featured on Oprah and is a "rags to riches" story with its core being "belief that anything is possible" and "Not to Listen to Naysayers".

A few days after applying for a role as an extra, Tiffany, from Tyler Perry called me and told me about the scene. I would be shooting a scene for a Gala Event. I wasn't sure what that would mean right away. That is, until she called back a few days later to tell me to come to Atlanta to be measured for a tuxedo. Since I live 4 hours away and they were not paying me "Feature Actor" pay, I asked whether I could have an alternative place to be fitted for this "costume". She told me I could do it locally and to call her on Monday with the sizes. So last Sunday, instead of driving to Atlanta, I drove to my local Men's Wearhouse store to be fitted. The salesperson filled out a card with all the measurements and on Monday, I faxed them to Tiffany.

Meanwhile, my friend had just returned from Atlanta from his shoot and told me he was up on a large construction site in high winds for 10 hours of filming. He was cold and his lips were chapped. Tyler Perry was in the scene with him. I thought about the luck of being inside at a Black Tie Gala. Hope the hors d'oeuvres and champagne are good.

I believe 'The Family That Preys" will be out in theatres in October 2008.

Businessweek.com - "In Your Face"

This week was an amazing media week. A comment I wrote about how to re-energize Starbucks was featured at the top of Businessweek.com's new In Your Face page which was added to their home page yesterday. They created this picture.

I also had the opportunity to kick off my new MediaMensch radio show with an interview featuring Howard Behar, former president of Starbucks North America and International and current board member. The show can be found at www.blogtalkradio.com/mediamensch.

In addition, I was introduced to an "experimental" Starbucks drink this week which was a "Mint Chocolate Chip" frappucino. It is not on their menu and tastes exactly like the ice cream. We submitted the idea to Starbucks this week as well and thought they could do a "Green Day" on Earth Day with Green Teas, Green Lattes, and test this new Mint Chocolate Chip Frappucino.

Wednesday, March 12, 2008

Crystal Shawanda - "You Can Let Go Now"

Crystal Shawanda is a client of a good friend of mine from Lake Norman Toastmasters...she is now on the Canadian billboard 100. Gorgeous song!...she is Canadian Native Indian...so the journey to Nashville was somewhat amazing.

Saturday, March 08, 2008

MediaMensch Radio - Author and Executive Howard Behar of Starbucks

We are excited that our MediaMensch radio show is off to a great start. We are featuring stories in media of people, authors and musicians who might be new to you.

Our next show will feature, Howard Behar, the former President of Starbucks International and long time board member who has published a book entitled "It's Not About the Coffee". Howard will be appearing as a guest on the new live MediaMensch radio show on Wednesday, March 12, 2008 from 12 to 1 pm. We will be discussing his views on Starbucks culture and successful leadership practices and observations such as "The Walls Talk" and "The Person that Sweeps should pick the Broom". We also will discuss the changes taking place at Starbucks since Howard Schultz returned as CEO.

You can listen to this show at www.blogtalkradio.com/mediamensch

This show can be listened to live from your computer. You can also call in a special phone # as well. This show and future shows will be archived and available via this link and on iTunes.

We also have a sister show for the Facebook Economy called "Facebook Enthusiast", one of MediaMensch Networks new brands. You can listen to this show at www.blogtalkradio.com/facebookenthusiast We have an interview with the incredible young and prolific Anastasia Salter, a college professor and reader of over 5,000 books at age 23. She is one of the top reviewers for the facebook applications, Visual Bookshelf.

Thursday, March 06, 2008

Turning a Dream Into Reality

(Note:Here is an real life inspiring story of a daring woman, a disability and a dream). MediaMensch will be featuring authors from now on both on our blog and on our new radio show at www.blogtalkradio.com/mediamensch).

Jeanne May's Inspiring Story and Journey To Outer Mongolia

When did you decide to live your dream of visiting Outer Mongolia?
Wednesday, November 10, 1993 -- at dinner with a friend and a woman I had only met once before. Early in the evening, Sally (we were at her place and I had only met her once before) was talking about her recent trip to Tibet... one thing led to another and at some stage I mentioned something about Mongolia and Sally immediately said " Why not go there??" my immediate response was: no way... I thought she was kidding and would leave it at that -- but Sally is into dream analysis and has been for many years. She kept saying “why don't you?” After a couple more drinks, my protests faded and the three of us that night decided to go to Mongolia. And at that point... I knew my life would never be the same again.

What was the most empowering aspect of having a life long dream become a reality?
It broke through my limiting beliefs about what I was capable of doing. It also broke through many other people's limiting beliefs about me – many of my family and friends and doctors were very vocally opposed to me going -- I even got told I was irresponsible, and I should not be contemplating it given my physical challenges and enormous breathing problems.
The most empowering thing about it is that I know anything you really want to do badly enough... you can do it, no matter what your circumstances are.
If I can turn my dream into a reality... anyone can

What delightful surprises occurred, and what unforeseen obstacles presented special insights that you might not have otherwise encountered?
Many delightful surprises -- our guides and the people who looked after us (drivers, interpreters, tour guides) in China and Mongolia -- took us into their hearts as we did them. We built up incredibly strong and trusting relationships very quickly with them.My 40th birthday celebrations (by the Mongolians) -- that was so exquisitely beautiful. Touching the Great Wall of China -- it was one thing I never anticipated I would actually do. Managing really well without speaking the language.
We were our own group -- we were not part of a tour group because we needed to have as many things wheelchair accessible as possible -- our needs (my needs) were very different to what tour guides/travel agents were used to! Part of the delightful surprises were that we were taken to places regular tourists didn't go to and experienced things that were not on the tourist itinerary.

Obstacles -- it seemed every country we went to there were many obstacles. But that's what
travelling is all about!

Many obstacles I had to resolve long before I went e.g. getting a suitable wheelchair for travelling, getting portable breathing equipment, getting an alternative to electricity. Also obstacles related to people's negative reaction to me going.

While away... some of the obstacles included:
our visa to Mongolia was not available in Beijing -- we thought this was all organised before we left -- but it was a major hiccup which put the rest of the trip in jeopardy.My breathing equipment spat the dummy bigtime in Inner Mongolia which again threatened the rest of the journey.
Not being able to travel the Mongolian border by vehicle... coupled with my breathing equipment problem, meant that we had to catch the train which meant our schedule pickup at the other end had to be changed at very short notice -- fairly dubious few hours I can tell you!
In Outer Mongolia our tickets to leave the country were not in our name.

Wheelchair access was difficult all throughout.
Electricity going off at our Hotel in Outer Mongolia for an unknown length of time -- we were on the 8th floor! My bell I had bought was confiscated at the airport as we were leaving Mongolia -- caused a major drama! But all obstacles were faced and dealt with... and it was all part of the journey. It made us stronger.

Is there any advice you give someone who’s stuck listening to the inner voice saying…dream on…you can’t do it?
Make a stronger inner voice speak "I can do it!"... quiet all the negative talk -- listen to it and see if it is guiding you to plan more carefully, to do things more deliberately, and thoroughly. But the overriding advice is to use the negativity as a learning experience not as something that says I can't do this!

All of the negativity I gave myself and heard from others just made me stronger.

For the sake of readers, could you give a brief synopsis of Outer Mongolia—specifically describing ways that demonstrate fulfilling a life long dream and how fulfilling that is?
In essence, this book is about a journey to Outer Mongolia. It tells of a fantasy which became a reality. For many years, Outer Mongolia had been a place I would retreat to in my mind when I wanted to get away from the hassles and demands of daily life. It represented a real spiritual haven for me.

My fantasy was going to Mongolia but my reality is that I was born with spinal muscular atrophy (SMA), which left me dependent on a wheelchair, with limited strength and significant breathing problems. Travelling such a long distance from Australia to a relatively closed country like Outer Mongolia should not have been considered an achievable goal given my health and mobility challenges, but the beckoning of Mongolia was far too strong.

OUTER MONGOLIA...No longer a fantasy has an important message for everyone: that if you truly believe in doing something, and if it is meant to be, then anything is possible, whether you are disabled or not.

Contrary to what seemed to be the logical and sensible thing to do... on July 15, 1995, Ro, Sally, Pat, Fred and I embarked on a fantastic journey... to Outer Mongolia. Together we flew eight times, travelled on the Trans Mongolian Railway, drove through and over the Gobi Desert in a bus, slept in tents on the steppes of Mongolia, touched the Great Wall of China, slept in a yurt, and saw a yak. We visited countries, saw places, met people, and experienced things we never thought possible.

What is your next big dream?
I have two big dreams:
1) provide information, inspiration, guidance and support to others to turn their dream into reality.
http://www.aspirationsplus.com/
http://www.goalsnaspirations.com/

2) Mongolia did so much for me and I want to give back to them. The best way I can do this is to donate every dollar I receive from the sale of my book to the Developing Countries Aid Fund (DCAF) Asia -- Mongolia, which is administered by the Red Cross.
So my big dream is to sell 10,000 copies of my book -- for the people of Mongolia.

Links to ordering your book:
http://www.synergebooks.com/ebook_outermongolia.html

Monday, March 03, 2008

Facebook Enthusiast Radio Show #3

This was an interesting show with the brilliant, young Anastasia Salter, who is one of the most prolific reviewers and readers of books. At age 23, she is a PhD candidate and has read more than 5,000 books. She reads an average of a book a day.

Come hear her insights on social media, books, gaming and digital media.

http://www.blogtalkradio.com/FacebookEnthusiast/2008/03/03/Facebook-Enthusiast-

Why You Should Take Digital Fiction Seriously

The book publishing world is a hard if not brutal business. I know 50 outstanding writers that don’t stand a chance of getting published by the mainstream industry and of this group each writer in turn probably knows another 50 and so exponentially we’re looking at 1000 writers with books that under regular circumstances wouldn’t stand a chance of making it. But the good news is there’s a whole world of opportunities opening up in the digital publishing arena. Before I go into that I want to tell you the typical cycle from writer to literary agent to a mainstream publishing house.



The average literary agent gets 150 queries a day from writers hoping to get their book published. The agent chooses to represent roughly 1% of these books. Agents pitch these books to the publishers who get thousands of manuscripts a year to review. An editorial committee at the publishing house then decides what books to take, but that’s not the end of the cycle. The committee still has to convince marketing that the book will earn out its royalties and advances. One naysayer at a publishing house can literally kill the book’s chances of getting published.
Novels by the established, the well known, the trendy and celebrity types with ghost writers have a greater chance of getting a book published than many talented writers.



Fortunately, digital publishing has arrived on the scene and with the potential to revolutionalize the publishing industry. This means every word, image, sound, animation, and movie can be delivered as a series of digital ones and zeros. In a word, digital publishing has changed our definition of books.


Today digital publishing is anything from an electronic (e-Book), CD-ROM, to a paper-based book or hybrid with Internet inactivity. Many of you have heard the term print on demand. This utilizes digital technology. It’s a means many independent and small presses have adopted to get their books out there and so have the likes of Harper Collins. Often times when book stores today purchase books they are printed on demand to keep costs of production down. It’s a little known cost saving secret and how the publishing industry is evolving.

What digital publishing has done for the book world is to level the playing field and give independent presses a chance to publish the kinds of books they want. More importantly it gives readers a chance to read books beyond just what the mega-conglomerate publishing houses produce.


Most of the mainstream publishers go with what’s safe and proven to make money. It’s less and less about art and more and more about dollars. This is where small digital presses have a chance to offer readers something different and to in turn give new generations of talented writers a chance.

Yes, talent, that’s what you’ll find in the digital realm in my not so humble opinion. It’s fast becoming a home for bold fiction that’s not afraid to take chances much like independent films. As more and more legions of writers are shut out by the main stream publishing conglomerates they will have no choice, but to seek out other avenues. For this reason some may liken digital publishing to self-publishing. While it’s true that anyone can publish something digitally, it doesn’t mean that by association digital book publishers are places to shun or disrespect.

This neglects the marketplace and the recognition that there are a plethora of well respected independent publishers such as Double Dragon Press, Zumaya, Mundania Press, SynergEbooks, New Concepts Publishing, Boson Books, C & M Online, Samhain Publishing, Echelon Press, Silk’s Vault and countless others who choose to offer books digitally. Not to mention the major distribution channels established for ebooks, including Fictionwise, and Mobipocket.

Even the mainstream publishers recognize the dynamic medium that digital books offer. Most of them now have ebook divisions and are seeking to capitalize on the vast Internet audience, the massive amounts of people using PDAs and other mobile devices that support ebook readers. Last fall, Harlequin announced that 40% of its new titles would be issued as ebooks.

The September 5, 2007 article in the New York Times, Envisioning the Next Chapter for Electronic Books, talked about Amazon.com’s Kindle, an electronic book reader priced at $400 to $500. It mentioned that the Kindle’s ability to wirelessly connect to an e-book store on Amazon’s site is a significant advance over older e-book devices, which must be connected to a computer to download books or articles.

Google also has plans to start charging users for digital copies of books in their database. Despite these two major Internet leaders’ plans to further their reach in the digital publishing market along with the respected publishers in the ebook marketplace, legions of consumers still don’t view digital books as real books. Many consumers in turn are hesitant to purchase ebooks, even though they are vastly cheaper than their paperback counterparts, not to mention the environmental factor of saving trees. In turn many traditional book reviewers will not consider reviewing a digital book. The authors of ebook, digital produced print on demand bookss and even epublishers at times feel like Rodney Dangerfield uttering his famous refrain, “I don’t get no respect.”

It’s time to recognize digital books as real books and applaud digital publishers for giving talented authors a chance. Let’s recognize that they are entrepreneurs living out the American Dream and carving a niche in a difficult market. After all, thousands of very good books are turned down by the mainstream publishers every year for the basic reason that they are not commercial enough…i.e. they won’t generate enough cash.

If you love books, support a digital literary writer by reading and reviewing their books. Good books deserve to be given a chance. This is your literary future, your legacy.


====

Written by Julie Ann Shapiro

Freelance writer , flash fiction writer and author of Jen-Zen and the One Shoe Diaries

Friday, February 29, 2008

Businessweek.com, Starbucks and Me


I made the homepage of www.businessweek.com for a comment I wrote on how to re-energize Starbucks. It is interesting as I have been researching Starbucks for the past 4 months.

This is a partial of what appeared. This is the actual photo which appeared with the comment.

In Your Face: Reenergize Starbucks

Reader Andy Kaplan Writes:

"Starbucks should focus on teaching customers about coffee. Most don't realize each is paired with a cake/food they sell or that their bold coffees taste better when paired with chocolate."

Tell Us: How can Starbucks perk up?

Thursday, February 28, 2008

Audible.com Journey


For the past two years, I have been in touch with executives at Audible.com, the leading creator of audiobooks on the web. Recently Audible announced a merger with Amazon.com. Currently audible's titles end up accessible via iTunes or downloadable from its own site.

In the last month, I have been exploring this medium with some of the executives at Audible to find a way for some independent and well published authors to bring their content to audible.

With proliferation of ipods, the 12 to 34 year old audience may be likely to be attracted to the convenience of the portable audio book. As much as there is a nice way to curl up with a book in bed, the teens of today, are on the go with iPods in tow.

This is leading to a need for content of all kinds especially for this youth audience including youth and children's books.

MediaMensch is now capable of having your book or content recorded by a professional and submitted to Audible.If you believe your content translates well to audio format, Please contact us. We are also teaming up with authors and publishers to bring their books into social media sites such as Facebook via our sister company, FacebookEnthusiast.com

You can contact us at 704-293-2151.

Sunday, February 10, 2008

Part 1: Tips and Tricks for Facebook Groups

Facebook Groups is another area of Facebook which may be a valuable tool for branding yourself and your company. In this article I will talk about how Facebook Groups and how you can use it to attract customers, new friends, and people with similar interests.


What is a Facebook Group?
First of all, a facebook group is an area in Facebook where you can allow people to join who like yor topic. Topics can be around a place you live or want to visit, a college, a politician, your business, a hobby or any other idea you can think about.

How Much Does it Cost?
Setting up a facebook group is free.

How Do I set up my Facebook Group?
Simply click on the word "group" in the left hand bar of your profile and then find the tab or button to "create a new group". You will be asked to create a name for your group, choose a category that your group is in, and an overview of your group. There is also an area for contact information including e-mail address and website. In addition, you may add a photo or image so that your group has a distinctive look or feel on the home page.

What Types of Groups are there?
There are three types of Groups, Open, Closed and Private. An open group means anyone can join, a closed group means that the administrator (You) need to approve members after they apply, and private means that the group is not listed and only those who you will invite will know the group exists.

How Can an Administrator Communicate with Group members?
The group area allows for you to send out an e-mail to its members. This is a powerful feature because you can reach a large group of people by sending out a simple message from the group.

How Can Members Communicate with the Group?
In each group, an area exists to upload photos, post links and to write on the "Wall". These are powerful ways in which users can express themselves and communicate with others. In certain, instances, such as a group where you feel you want 1-way conversation, you can allow or restrict your members from posting. It just depends on the situation. In the case of a group around a politician or actor, they may want to control the photos that are posted.

What are Group Officers?
The best way to think about this will be any organization you belong to. It may need people to take on roles such as the President, VP, Treasurer. You may have a group for a trade show, so the officers might be the Host, Membership Chair, Sponsorship Chair, and Speaker Chair. If you set up a group for your family, it might just be something like Grandma, Grandpa, Mom, Dad, etc...For some groups, you can make up silly titles to make it more fun. A title for an entrepreneur might be "Chief Cook and Bottle Washer" or for an actor it might be "2009 Academy Award Winner".

How Do You Find the Groups?
If you are interested in a certain topic, simply type in the words into the Facebook Search box and select search. In the general search a "tabbed" window will appear with profiles, applications and groups containing some or all of those key words. Click on the Group tab and find groups. Also once you join a group, on the right hand side of the group, it will show other groups which members are interested in which may be associated. So if you join a group about your college or interest, other groups around that will also appear that other members have joined.

I realize there are many more tips and tricks around groups and I will be covering more of this in another article. Please feel free to list or post your favorite groups and some of your tips and tricks.






Friday, February 01, 2008

Leatherheads j- The Romantic Comedy



Leatherheads is not just a sports movie. It is a romantic comedy which harkens back to classic Tracy-Hepburn movies. Looking at the eyes of Zellweger and Clooney will show you that mischief and mayhem are afoot. The photos and lighting in tese posters are stunning. This film is a 1st class operation all the way.

Wednesday, January 30, 2008

Leatherheads Movie Poster

Here is the official movie poster for Leatherheads...I love the slogan....the players were in cold mud for weeks during filming. Giant fire hoses would fill the field with water, so there was mud. There were heaters on the sidelines and many of the players were shaking from the cold...meanwhile the extras in the stands were sweating in winter garb and being given water.

Tuesday, January 29, 2008

Making a Wish - 300+ Bloggers Help an Author Live Her Dreams

I have been working closely with Julie Ann Shapiro marketing her books, Jen Zen and the One Shoe Diaries and Three Drop Pennies. Most of what we do is on Facebook and my facebookenthusiast blog. While my world revolves around mostly business, Julie's world revolves around authors and writers.

Today, we are posting this special article which Julie has written to support an author battling cancer whose book is just being published.

300+ Bloggers Support a Writer Living the Dream


In a practical world, there are dreamers and there are realities called bills. Many of us writers know how hard it is to have that dream and responsibilities but we chase that dream because it’s so much a part of us we wouldn’t know life if we didn’t have it.


Can you imagine having that dream of seeing your book finally published after many years of struggling and then you get sick? It’s too uncomfortable and too scary to think about. Yet, it happened to one fine writer, Patry Francis. Her book the Liars Club came out amidst the diagnosis of cancer. During a time when she should be celebrating she has to heal. Now over 300 bloggers are lending their support for Patry Francis.


http://www.amazon.com/Liars-Diary-Patry-Francis/dp/0452289157/ref=ed_oe_p

Saturday, January 26, 2008

Leatherheads in the Real World

The scale of this display is about 12 feet wide and about 6 to 8 ft high. It is sitting outside the movie theater in the lobby of the Concord Mills shopping center. These pictures can be downloaded as wallpaper for your computer or AOL IM (AIM) or mobile phone. Go to www.leatherheadsmovie.com.

Picture of John McCain Rally from the Los Angeles Times


Picture of John McCain Rally from the Los Angeles Times. I am to the right of John McCain behind the barrier (below the back left of the chandelier) with my hair reflecting white light.

Saturday, January 19, 2008

Politics, John McCain and Me






I have always been interested in politics and in fact had worked on some campaigns as far back as George McGovern and canvassed door to door for local elections when I was in high school. With technology and social media adding an additional way for candidates to get closer to their constituents, independent voters and others, it seems that my expertise in Facebook may be useful to them.

So last week, I received and e-mail from Maurice, inviting me to go with him to a John McCain Town Meeting in Lake Wylie, SC. As we drove down to the rally, we talked about politics, each candidate, what we liked or disliked. We also discussed how the mayor of Charlotte just announced he is running for Governor of the state.

I was reading off the mapquest directions as we found our way to T-Bones Steakhouse, a sprawling restaurant and bar directly on Lake Wylie. The parking lot was full when we arrived and we managed to work our way into the restaurant for the 5:45 town meeting. The place was filled with a combination of people, mostly South Carolinians and Charlotteans (North Carolinians)....mixed with the local political operatives and the national campaign workers. There also was enormous press coverage with bloggers, reporters, television and photographers.

A stage was set up in the middle of the restaurant with seats for all the dignitaries. Maurice and I made our way in and were on some stairs with a limited view of the proceedings. John McCain was supposed to be coming in through our narrow hallway so a local police officer was there to makes sure only certain people made it close to the stage, so we were about 100 feet away. However a few minutes before John McCain made his way in, the police officer left his post and I went right up front at the foot of the stage. There were 4 or 5 tv cameras to the left of the stage and one on the right.

All of a sudden applause started and John McCain and his entourage made his way through the kitchen (isn't that always how politicians enter restaurants and hotels) and on to the stage with his stunning beautiful wife. I started to snap some pictures with my " cameraphone"...

Senator Lindsay Graham (SC) and Tom Coburn (OK) both spoke and led up to the introduction of John McCain. I didn't realize until I arrived that it was a Town Meeting...but those who know me would figure I would have a question ready. After John McCain spoke about our recent successes in Iraq and some of the challenges we face domestically, they opened the floor to questions. I waited a bit to listen some of the early questions and to see how open and honestly he would answer. I found that there were some soundbite answers, but he truly came across as genuine and real. About 10 minutes into questioning, I raised my hand, and McCain chose me to ask the next question. I asked him about America's competitiveness in science and math and how he intends improve education for our youth and for those transitioning in our new technology based economy.

He gave me an answer which gave me some hope he understood the linkage of investing in this area. He told the crowd that he had visited Ireland and spoke with its leaders about how it became such a vibrant technology economy in such a short time. He understood and agreed this is an area the United States needed to address.

After the event ended, I was able to make my way over to John McCain, shake his hand personally and thank him for answering my question. As I drove off, I thought of a question which might have been self serving, but interesting....since I am the creator of www.facebookenthusiast.com, how does social media change the dynamics of the 2008 campaign. Well, as our friend, and boxing promoter Don King (who used to frequent the halls of HBO) says "Only in America".

Tuesday, December 25, 2007

Last Day on Set in Statesville, NC

 

This photo was taken on my last day of filming of Leatherheads in Statesville, NC. It was an interesting day as only about 25 extras were on set that day. We had a chance to move around and spend time actually talking with crew. Since it was filmed on the street in Statesville some crowds gathered and I was interviewed for the Statesville newspaper.

We took these pictures inside the Stateville Civic Center which was the area called "Extras Holding". This was also where the crew, actors and extras all had our meals.

The costume for this scene is a 1920's athletic club outfit. The costumers custom made my tan pants a few days prior to filming. After being around the set the entire day, only about 8 people were actually brought into the scene.

This was the 2nd day out of ten where I was able to see Renee Zellweger up close.

These are two flappers who were also on set that day in mid May 2007.
Posted by Picasa

Thursday, December 20, 2007

The Engaging Brand - Facebook Podcast

One of the great things about the world of social media and new media is how powerful it is and how individuals who work each day at it can brand themselves as experts in their fields.

In my two years using LinkedIn and Facebook, I have had the pleasure of meeting bloggers, podcasters and authors who freely gave advice to help others learn. Many of us collectively worked together to promote each other's shows and blogs both by linking to them from our own blogs or interviewing an individual in a podcast.

In July 2007, I decided to begin to spend hours a day reading about Facebook and doing what I always seem to do, track down the leaders and innovators who are making this one of the most visited sites on the internet.

With this in mind, I am announcing that tomorrow, The Engaging Brand Podcast will be featuring a segment where I will be discussing facebook. This podcast was recorded "over the pond" with host, Anna Farmery. Anna resides outside of London.

If you want to learn some interesting facts and lessons about Facebook, I encourage you to listen to the podcast.

Here is a bit about Anna.
Anna qualified as a Chartered Accountant with KPMG. She then joined the printing industry as a Financial Controller before being made Managing Director at the ripe old age of 25. She continued in industry with a growing reputation for motivating people, working for FMCG companies.

After 20 years of being a Group HR/Finance Director for major worldwide brands she decided to establish her own company - The Engaging Brand.

Please visit her website and feel free to engage her.

I look forward to hearing from many of you as well. You can reach me at ewarriorbizdev@gmail.com or on Skype as eWarrior.

Saturday, December 15, 2007

Leatherheads Trailer

This is the Leatherheads Movie Trailer. I was fortunate to have worked on this romantic football comedy directed and starring George Clooney...I will be interested to see how this trailer may become virally marketed on Facebook and how they use digital technology such as YouTube. It comes out April 2008 in the US.