Book Expo of America Impressions

Takeaway Feeling at Book Expo - Reinvigorated, Excited About Books
Everywhere I looked people shared the passion and love of books and memories of reading. Author Dennis Lehane mentioned on a panel how he will always remember the first book he read. I think it was Smokey the Bear.

He also shared how his book Mystic River he didn’t think would become a best seller because it was a sad book. Of course, it did, but that humbleness was what the audience loved about him. And we all clamored to have his new book, The Given Day autographed, just one of the many book treasures I picked up at the Expo.

Azar Nafisi, author of Reading Lolita in Tehran shared how books allow you to live in the imagination and how vital this space is to freedom of the individual and to a country. She shared how in Iran that Desdemona was edited out of Othello because they thought it would depress the people and that Olive Oil was edited out of Popeye because of her apparent low morals. These forms of censorship stifled the imagination and the experience of the story itself.

I left her panel wanting to celebrate the right and priveldge to read, something that shouldn't be taken for granted.

Marketing Impressions:


1. The average publisher featured 2-4 books at the show. They probably gave away an average of five hundred books per title. That’s a huge expense.

2. Some publishers featured book samplers. These included sample chapters of a book by a known author. Or included collected bodies of work. For instance, I picked up Paris Review’s sampler of interviews with authors.

3. Most publishers had giveaways in addition to books. These included: beautiful color catalogs, totes, book marks, clever candy, cookies, or magnet type promos around the theme of the book. Some had hats and t-shirts.

4. Authors autographed books at their publisher’s booth, or shared a booth with another author. Many signed books following a panel or signed books at the designated autographing area. Authors like the publishers participated in the huge free book frenzy of Book Expo. It’s the nature of the expo, but I suspect that that will change in the future.

5. Booths for authors
The writers’ row area which was in the secondary hall of the show had several booths for authors. Many authors teamed up to share booth costs. They gave away book marks and were quite selective about who they gave a free book to compared to the larger publishers.

6. Sharing of booths by independent publishers
Various university and literary presses teamed up and shared booths. But they still gave away a ton of books.

7. What seemed hot and different?
a) Graphic novels were very big at the show both from U.S. publishers and Asian publishers.

b) Environmental books and environmentally conscious book giveaways. Along these lines I did check out Amazon’s Kindle Device. Of course, I looked up my novel Jen-Zen and the One Shoe Diaries and that was fun. I liked using the device. It was easy to navigate and a treat to use. I think devices like this will continue to play a larger role in the future as we as a society become more conscious of our carbon footprint.

Turning a Dream Into Reality

(Note:Here is an real life inspiring story of a daring woman, a disability and a dream). MediaMensch will be featuring authors from now on both on our blog and on our new radio show at www.blogtalkradio.com/mediamensch).

Jeanne May's Inspiring Story and Journey To Outer Mongolia

When did you decide to live your dream of visiting Outer Mongolia?
Wednesday, November 10, 1993 -- at dinner with a friend and a woman I had only met once before. Early in the evening, Sally (we were at her place and I had only met her once before) was talking about her recent trip to Tibet... one thing led to another and at some stage I mentioned something about Mongolia and Sally immediately said " Why not go there??" my immediate response was: no way... I thought she was kidding and would leave it at that -- but Sally is into dream analysis and has been for many years. She kept saying “why don't you?” After a couple more drinks, my protests faded and the three of us that night decided to go to Mongolia. And at that point... I knew my life would never be the same again.

What was the most empowering aspect of having a life long dream become a reality?
It broke through my limiting beliefs about what I was capable of doing. It also broke through many other people's limiting beliefs about me – many of my family and friends and doctors were very vocally opposed to me going -- I even got told I was irresponsible, and I should not be contemplating it given my physical challenges and enormous breathing problems.
The most empowering thing about it is that I know anything you really want to do badly enough... you can do it, no matter what your circumstances are.
If I can turn my dream into a reality... anyone can

What delightful surprises occurred, and what unforeseen obstacles presented special insights that you might not have otherwise encountered?

Many delightful surprises -- our guides and the people who looked after us (drivers, interpreters, tour guides) in China and Mongolia -- took us into their hearts as we did them. We built up incredibly strong and trusting relationships very quickly with them.My 40th birthday celebrations (by the Mongolians) -- that was so exquisitely beautiful. Touching the Great Wall of China -- it was one thing I never anticipated I would actually do. Managing really well without speaking the language.

We were our own group -- we were not part of a tour group because we needed to have as many things wheelchair accessible as possible -- our needs (my needs) were very different to what tour guides/travel agents were used to! Part of the delightful surprises were that we were taken to places regular tourists didn't go to and experienced things that were not on the tourist itinerary.

Obstacles -- it seemed every country we went to there were many obstacles. But that's what

travelling is all about!

Many obstacles I had to resolve long before I went e.g. getting a suitable wheelchair for travelling, getting portable breathing equipment, getting an alternative to electricity. Also obstacles related to people's negative reaction to me going.

While away... some of the obstacles included:
our visa to Mongolia was not available in Beijing -- we thought this was all organised before we left -- but it was a major hiccup which put the rest of the trip in jeopardy.My breathing equipment spat the dummy bigtime in Inner Mongolia which again threatened the rest of the journey.
Not being able to travel the Mongolian border by vehicle... coupled with my breathing equipment problem, meant that we had to catch the train which meant our schedule pickup at the other end had to be changed at very short notice -- fairly dubious few hours I can tell you!
In Outer Mongolia our tickets to leave the country were not in our name.

Wheelchair access was difficult all throughout.
Electricity going off at our Hotel in Outer Mongolia for an unknown length of time -- we were on the 8th floor! My bell I had bought was confiscated at the airport as we were leaving Mongolia -- caused a major drama! But all obstacles were faced and dealt with... and it was all part of the journey. It made us stronger.

Is there any advice you give someone who’s stuck listening to the inner voice saying…dream on…you can’t do it?
Make a stronger inner voice speak "I can do it!"... quiet all the negative talk -- listen to it and see if it is guiding you to plan more carefully, to do things more deliberately, and thoroughly. But the overriding advice is to use the negativity as a learning experience not as something that says I can't do this!

All of the negativity I gave myself and heard from others just made me stronger.

For the sake of readers, could you give a brief synopsis of Outer Mongolia—specifically describing ways that demonstrate fulfilling a life long dream and how fulfilling that is?
In essence, this book is about a journey to Outer Mongolia. It tells of a fantasy which became a reality. For many years, Outer Mongolia had been a place I would retreat to in my mind when I wanted to get away from the hassles and demands of daily life. It represented a real spiritual haven for me.

My fantasy was going to Mongolia but my reality is that I was born with spinal muscular atrophy (SMA), which left me dependent on a wheelchair, with limited strength and significant breathing problems. Travelling such a long distance from Australia to a relatively closed country like Outer Mongolia should not have been considered an achievable goal given my health and mobility challenges, but the beckoning of Mongolia was far too strong.

OUTER MONGOLIA...No longer a fantasy has an important message for everyone: that if you truly believe in doing something, and if it is meant to be, then anything is possible, whether you are disabled or not.

Contrary to what seemed to be the logical and sensible thing to do... on July 15, 1995, Ro, Sally, Pat, Fred and I embarked on a fantastic journey... to Outer Mongolia. Together we flew eight times, travelled on the Trans Mongolian Railway, drove through and over the Gobi Desert in a bus, slept in tents on the steppes of Mongolia, touched the Great Wall of China, slept in a yurt, and saw a yak. We visited countries, saw places, met people, and experienced things we never thought possible.

What is your next big dream?
I have two big dreams:
1) provide information, inspiration, guidance and support to others to turn their dream into reality.
http://www.aspirationsplus.com/
http://www.goalsnaspirations.com/

2) Mongolia did so much for me and I want to give back to them. The best way I can do this is to donate every dollar I receive from the sale of my book to the Developing Countries Aid Fund (DCAF) Asia -- Mongolia, which is administered by the Red Cross.
So my big dream is to sell 10,000 copies of my book -- for the people of Mongolia.

Links to ordering your book:
http://www.synergebooks.com/ebook_outermongolia.html

Audible.com Journey

For the past two years, I have been in touch with executives at Audible.com, the leading creator of audiobooks on the web. Recently Audible announced a merger with Amazon.com. Currently audible's titles end up accessible via iTunes or downloadable from its own site.

In the last month, I have been exploring this medium with some of the executives at Audible to find a way for some independent and well published authors to bring their content to audible.

With proliferation of ipods, the 12 to 34 year old audience may be likely to be attracted to the convenience of the portable audio book. As much as there is a nice way to curl up with a book in bed, the teens of today, are on the go with iPods in tow.

This is leading to a need for content of all kinds especially for this youth audience including youth and children's books.

MediaMensch is now capable of having your book or content recorded by a professional and submitted to Audible.If you believe your content translates well to audio format, Please contact us. We are also teaming up with authors and publishers to bring their books into social media sites such as Facebook via our sister company, FacebookEnthusiast.com

You can contact us at 704-293-2151.