tag:blogger.com,1999:blog-225191112024-03-13T10:46:37.317-07:00Media MenschStories from Sports, Entertainment, Media and Politics.
Andrew Kaplan is a recognized leader in social media and branding with over 30 years in media.
Kaplan also writes about his recent journey as an "accidental actor".Andrew Kaplanhttp://www.blogger.com/profile/14929446359359698283noreply@blogger.comBlogger212125tag:blogger.com,1999:blog-22519111.post-63769605798477259552013-03-22T16:02:00.001-07:002013-03-22T16:02:09.313-07:00ABC's Nashville as a PaparazziPart of my growth as an actor is to take some risks. One of these is stretching my network of where I work. So I decided to drive to Nashville for a reporter role. Upon arrival, I was told that the scene was cancelled due to actor Eric Close (who plays Mayor of Nashville) was sick. Instead, they said there was another scene being shot with paparazzi and Connie Britton (Reyna James, the wife of the mayor who was having an affair). <br />
<br />
Well on the day the episode 1.14 aired, ABC created a promo video for the show on Facebook called Paparazzi.<br />
<br />
Here is is:<br />
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One of the gifts of an actor is to be able to bring to life some role which will be memorable. Part of the journey to date have been to be in feature films such as The ChangeUp, Contagion and The Bay where if the editors are gentle, I'll be a featured extra, usually non-speaking. However, in independent films, there is actually an opportunity to stretch and grow with speaking roles. In some cases the dialogue is meaningful and poignant. This weekend, I will be part of a team working on a short film titled 'Never Again' about breaking the cycle of domestic abuse. <br />
(photo: Andrew Kaplan and Meredith Lea)<div class="blogger-post-footer"><script type="text/javascript"><!--
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Enormous growth of third party applications have taken advantage of the new commerce infrastructure and community built by facebook. <br /><br />Companies with simple ideas such as Zynga (games) and Groupon (coupons) have grown up so quickly they have become billion dollar enterprises almost overnight. They help to magnify the value of central place in which facebook has become in our lives. What does that mean for you personally and for your busines venture.<br /><br />My belief it is a time to pause, think, reevaluate if you currently are in business. If you are in a startup mode, the word which we might "borrow" from wall street is "leverage". How can you leverage the multi-billion dollar facebook infrastructure and new emerging ones which Bill Gates alway s worried may be created in someone's garage. <br /><br />Let's distill some of the value of Facebook, social networks and communications in 2011to some areas which will be valuable for you to consider.<br /><br />1) Micro-targeting - Utilizing advertising on Facebook to target very select groups of audience based upon their interests, hometown, college, company, industry, and even who their friends are and what their interests are.<br /><br />2) Event driven marketing - Events are a great way to continue to build your brand or you company by drivng people to a specific event at a specific time. By running events over time you drive new traffic to your store or business.<br /><br />3) Mobile marketing - One of the emerging trends is that the mobile devices are now as powerful as laptops were just a few years ago. You will see this continue to the point where the primary device for intial contact is on the "phone/pda" versus the computer. <br /><br />4) Video content - There is an incredible opportunity to be innovative in this area. Video content can be as simple as talking into your computer and recording your though and ideas to creating a film or television show to bring your ideas across. The trend of digital technology has allowed individuals to create and distribute full length feature films for under $10,000. <br /><br />5) Personal Branding - The trend continues in which our personal and business lives are blending into a brand. What was once the domain of hollywood stars and trend setting ceo's such as Richard Branson and Donald Trump are the hottest area to distinguish yourself. My personal examples are creating personal/business brands such as MediaMensch and <a href="http://www.facebook.com/accidentalactor">The Accidental Actor</a>. <br /><br />6) Gaming - On-line gaming is becoming one of the fastest growing areas of where people are spending their time. Games are not just a leisure activity, but a way to connect with the world. Whether it is playing online poker, building a virtual community or scrabble you can meet interesting people from around the world where fromthe start you share a common interest. Whether it is for personal interest or business interest, you can look at ways to reach the gaming community with advertising, product placement including on mobile technology..<br /><br />7) Videoconferencing/Video Chat - A subtle evolution in video chat (Skype, Googletalk) has taken hold over the past few years and this continues to accelerate. Where the phone was just audio it is now becoming prevalent to have one to one or small group video chats where you can integrate not only audio, but text. One benefit of using these services is that you can do a few things you can not do on a regular call..record the conversation, text and share links while you talk, send a file and archive for future reference. In most cases this technology is free.<br /><br />8) Privacy - If there is ever a collision course with the evolution of social media it is the concerns over privacy and trust. What was much the domain of your best friends and relatives is now on servers at companies such as Facebook and Google. In fact, it can be argued that the trail of information you have left on these services are so personal that even your closest friends or business associates may not know as much or remember as these services know about you. Such things that seem to be innocent or subtle such as linking your best friends or relatives can now be used by marketers and others to see who you associate with and influence. <br /><br />9) Net Neutrality - This is a term again which is evolving. The internet which basically has evolved a "free" (and we mean that in many ways) platform is now under fire from corporations and media companies who want to be paid for the bandwidth and infrastructure they support. Driving this trend is that areas such as film and television are using exponentially more bandwidth than e-mails or clickthroughs to websites. This can be looked at again as a threat or opportunity depending on where you sit. As we move into 2011 and toward the 2012 election cycle in the US, areas such as government and corporate control of the internet will become a cenral debate with large lobbying fro all sides.<br /><br />10) Geo-locating - New forms of products and services are evolving which allow us to be tracked or personally reportin on ehre we are in the world. With either sophisticated GPS based devices or services such as FourSquate where you can tell people what restaurant or hotel you have checked into. This is both a great way to meet up with friends or business associates on a spontaneous basis or to let people know of new places to check out. From a business perspective this is a new and subtle form of word of mouth marketing. Friends can see what venues their friends are frequeting whether it is a new cool restaurant or a resort hotel and places in between. <br /><br />While all these trends emerge, one thing is a constant and that is "change". My thoughts for you my friends for 2011 are for you to find your passion and prosperity and "unplug" once in a while to see the world in simpler healthier terms. If you want to find ways to move forward, please feel free to contact "The Mensch" for coaching or advising your in your personal branding or business endeavors.<br /><br /><br />www.mediamensch.com<br />www.imdb.com/andrewkaplan<br />Skype: ewarrior<br />www.facebook.com\mediamensch<br />www.facebook.com\accidentalactor<div class="blogger-post-footer"><script type="text/javascript"><!--
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</script></div>Andrew Kaplanhttp://www.blogger.com/profile/14929446359359698283noreply@blogger.com0tag:blogger.com,1999:blog-22519111.post-36369679398571286882009-07-01T07:33:00.000-07:002009-07-01T08:01:54.055-07:00Social Media for RealtorsTwo weeks ago, I had the opportunity to present social media concepts at a technology open house for the Charlotte, NC realtors. Over 200 realtors attended this full day program taught by a team of instructors on topics such as twitter, facebook, and tools such as use of video and digital photography.<br /><br />My morning sessions included a panel on social media and a class on LinkedIn for Realtors. Both sessions had standing room only. The morning panel was of interest as three of our panelists discussed the main social media tools and how we use them. Part of the discuss came down to "style" and "personal preference" on areas such as privacy and how much time in the day should one devote to social media. Other questions centered around the creative ways we use social media to engage in "conversation" My panelists included realtors Lori Bee and it moderated by Lexie Longstreet. <br /><br />My individual morning session was held in the technology room with standing room only for a LinkedIn class. We discuss the history of LinkedIn including how the early days when I was part of a group of early adopters who would converse regularly with the founders. Some of the discussion included how to set up your profile for key word searches, the power of your "friend's friends. We also discussed the basics such as setting up your "elevator pitch". Showing how LinkedIn is the new resume and how clients may come to you because you worked together or went to school together in the past. <br /><br />The afternoon session was about branding yourself on Facebook and LinkedIn. We started with the class writing down 3 concepts of how they are personally branded. The discussion moved to integrating of twitter and our blogs. The class explored the differences between LinkedIn and Facebook and how to use them together to make a powerful marketing and referal system. Our discussion also showed how systems like facebook learn about you and your interests, so how you are engaging is how the system will figure out how to attract others to you.<br /><br />The day wrapped up and we received such positive feedback from the attendees that this was one of the best educations days that the Charlotte Area Realtors had ever offerred.<br /><br />I want to thank Karyn Lindsey and her team at the Board of Charlotte Realtors for putting on such a successful program. With 9,000 realtors in Charlotte, looks like we have a few thousand more who can benefit from this topic..<br /><br />For follow up for other realtors, here are some classes and training available:<br />1) One of One Coaching (single session or quarterly)<br />2) On site discussion, breakfast or lunch and learn<br />3) Public speaking at a realtor event<br />4) Brainstorming sessions for real estate firms - We lead a discussion on how to utilize social media for your firm.<br />5) Branding yourself with LinkedIn and Facebook. This can be held as an in-house session or you can sponsor this event for your clients.<br /><br />For more information you can contact: Andrew Kaplan, ewarriorbizdev@gmail.com or at 704-293-2151.<div class="blogger-post-footer"><script type="text/javascript"><!--
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