The journey in electronic communications began back in 1991 when I was advising my clients to adopt a new form of communications called MCI Mail (e-mail). On the heels of the fax revolution, many clients were slow to adopt and adapt. The clients who did saw great savings and a growing increase in productivity. Communications technology has always had the potential to make the world smaller and speed up communications. Now these communications are moving to the next level in a world of exchange of ideas with the masses or what is known as the "crowd".
Crowdsourcing has the ability to create tremendous creative breakthroughs for companies and individuals.
As part of my cutting edge journey in media, marketing and technology, I am working with GeniusRocket to promote this concept and educate marketing executives and entrepreneurs on the benefits of this new process. At GeniusRocket, we are creating amazing viral video content. You can see our case studies in the hall of fame and in the case studies.
We are in good company in seeing this as the vision of the future. One of the other companies in our space is called MoFilm and is also doing amazing work with global brands. In fact, the producer of Titanic and Avatar has actively participated in this crowdsourcing niche promoting this concept to filmmakers.
It is easy to become part of the cutting edge movement as a producer of content or a company who wants to tap into this creative process. At GeniusRocket, we tap into our community with a 'Request for Brilliance' (RFB). Join me in this journey! If you have any questions, I am happy to help you get ready to launch into this new journey.
Showing posts with label Brands. Show all posts
Showing posts with label Brands. Show all posts
Saturday, May 22, 2010
Saturday, May 23, 2009
Coca Cola 600 - Red, White and Brands
NASCAR is all about its fans and it is also about about its brands. The sport runs on brands from Office Depot to Coca Cola to M & M's. If you are around Lowes Motor Speedway for the Coca Cola 600, scan around and count the number of brands you see.
The brands are an integral part of the sport. The week between the Sprint All-Star race and the Coca Cola 600 is Food Lion Speed Street. It is estimated that 400,000 fans will descend on Charlotte this weekend to visit the festival featuring a way to meet drivers, sample new products, and interact with the brands.
Even in the media center, the other day, I walked out with a box of Hamburger Helper and Cheerios. As you watch the race, you will see Toyota is now a major part of the sport. Their logo and brand is on the inside walls of the racetrack. Even some of the pace cars are Toyota Hybrids and the trucks that clean the track are Toyota Tundras.
Showing the success of branding this weekend up front is Coca Cola. This is their race weekend. At the track on Friday was a one quarter mile grill serving hot dogs and hamburgers to thousands of fans. They had a large stage with interviews of Coca Cola drivers (they sponsor 14 drivers). Even hall of fame driver, Bobby Allison made an appearance.
Coca Cola in the past would bring in the American Idols to perform this week at Speed Street or at the race. This year they decided to bring in the winner of Dancing with the Stars. Well, sometimes brands hit home runs or in this case they won "Gold". Olympic Gymnast, Shawn Johnson. will be swept up into the world of racing and NASCAR as the Honorary Marshall of the Coca Cola 600. This is about as All-American as you can be.
The 50th running of the Coca Cola 600 will be all about the Red White and Blue on Memorial day weekend, plus the Red and White Brands of Coca Cola, Office Depot and Toyota. Tune in at 5 pm EDT on Fox TV on Sunday, May 24th.. Before they say "Racers start your engines", let's say, "Viewers Watch Your Brands".
Sunday, February 10, 2008
Part 1: Tips and Tricks for Facebook Groups
Facebook Groups is another area of Facebook which may be a valuable tool for branding yourself and your company. In this article I will talk about how Facebook Groups and how you can use it to attract customers, new friends, and people with similar interests.
What is a Facebook Group?
First of all, a facebook group is an area in Facebook where you can allow people to join who like yor topic. Topics can be around a place you live or want to visit, a college, a politician, your business, a hobby or any other idea you can think about.
How Much Does it Cost?
Setting up a facebook group is free.
How Do I set up my Facebook Group?
Simply click on the word "group" in the left hand bar of your profile and then find the tab or button to "create a new group". You will be asked to create a name for your group, choose a category that your group is in, and an overview of your group. There is also an area for contact information including e-mail address and website. In addition, you may add a photo or image so that your group has a distinctive look or feel on the home page.
What Types of Groups are there?
There are three types of Groups, Open, Closed and Private. An open group means anyone can join, a closed group means that the administrator (You) need to approve members after they apply, and private means that the group is not listed and only those who you will invite will know the group exists.
How Can an Administrator Communicate with Group members?
The group area allows for you to send out an e-mail to its members. This is a powerful feature because you can reach a large group of people by sending out a simple message from the group.
How Can Members Communicate with the Group?
In each group, an area exists to upload photos, post links and to write on the "Wall". These are powerful ways in which users can express themselves and communicate with others. In certain, instances, such as a group where you feel you want 1-way conversation, you can allow or restrict your members from posting. It just depends on the situation. In the case of a group around a politician or actor, they may want to control the photos that are posted.
What are Group Officers?
The best way to think about this will be any organization you belong to. It may need people to take on roles such as the President, VP, Treasurer. You may have a group for a trade show, so the officers might be the Host, Membership Chair, Sponsorship Chair, and Speaker Chair. If you set up a group for your family, it might just be something like Grandma, Grandpa, Mom, Dad, etc...For some groups, you can make up silly titles to make it more fun. A title for an entrepreneur might be "Chief Cook and Bottle Washer" or for an actor it might be "2009 Academy Award Winner".
How Do You Find the Groups?
If you are interested in a certain topic, simply type in the words into the Facebook Search box and select search. In the general search a "tabbed" window will appear with profiles, applications and groups containing some or all of those key words. Click on the Group tab and find groups. Also once you join a group, on the right hand side of the group, it will show other groups which members are interested in which may be associated. So if you join a group about your college or interest, other groups around that will also appear that other members have joined.
I realize there are many more tips and tricks around groups and I will be covering more of this in another article. Please feel free to list or post your favorite groups and some of your tips and tricks.
What is a Facebook Group?
First of all, a facebook group is an area in Facebook where you can allow people to join who like yor topic. Topics can be around a place you live or want to visit, a college, a politician, your business, a hobby or any other idea you can think about.
How Much Does it Cost?
Setting up a facebook group is free.
How Do I set up my Facebook Group?
Simply click on the word "group" in the left hand bar of your profile and then find the tab or button to "create a new group". You will be asked to create a name for your group, choose a category that your group is in, and an overview of your group. There is also an area for contact information including e-mail address and website. In addition, you may add a photo or image so that your group has a distinctive look or feel on the home page.
What Types of Groups are there?
There are three types of Groups, Open, Closed and Private. An open group means anyone can join, a closed group means that the administrator (You) need to approve members after they apply, and private means that the group is not listed and only those who you will invite will know the group exists.
How Can an Administrator Communicate with Group members?
The group area allows for you to send out an e-mail to its members. This is a powerful feature because you can reach a large group of people by sending out a simple message from the group.
How Can Members Communicate with the Group?
In each group, an area exists to upload photos, post links and to write on the "Wall". These are powerful ways in which users can express themselves and communicate with others. In certain, instances, such as a group where you feel you want 1-way conversation, you can allow or restrict your members from posting. It just depends on the situation. In the case of a group around a politician or actor, they may want to control the photos that are posted.
What are Group Officers?
The best way to think about this will be any organization you belong to. It may need people to take on roles such as the President, VP, Treasurer. You may have a group for a trade show, so the officers might be the Host, Membership Chair, Sponsorship Chair, and Speaker Chair. If you set up a group for your family, it might just be something like Grandma, Grandpa, Mom, Dad, etc...For some groups, you can make up silly titles to make it more fun. A title for an entrepreneur might be "Chief Cook and Bottle Washer" or for an actor it might be "2009 Academy Award Winner".
How Do You Find the Groups?
If you are interested in a certain topic, simply type in the words into the Facebook Search box and select search. In the general search a "tabbed" window will appear with profiles, applications and groups containing some or all of those key words. Click on the Group tab and find groups. Also once you join a group, on the right hand side of the group, it will show other groups which members are interested in which may be associated. So if you join a group about your college or interest, other groups around that will also appear that other members have joined.
I realize there are many more tips and tricks around groups and I will be covering more of this in another article. Please feel free to list or post your favorite groups and some of your tips and tricks.
Thursday, December 20, 2007
The Engaging Brand - Facebook Podcast
One of the great things about the world of social media and new media is how powerful it is and how individuals who work each day at it can brand themselves as experts in their fields.
In my two years using LinkedIn and Facebook, I have had the pleasure of meeting bloggers, podcasters and authors who freely gave advice to help others learn. Many of us collectively worked together to promote each other's shows and blogs both by linking to them from our own blogs or interviewing an individual in a podcast.
In July 2007, I decided to begin to spend hours a day reading about Facebook and doing what I always seem to do, track down the leaders and innovators who are making this one of the most visited sites on the internet.
With this in mind, I am announcing that tomorrow, The Engaging Brand Podcast will be featuring a segment where I will be discussing facebook. This podcast was recorded "over the pond" with host, Anna Farmery. Anna resides outside of London.
If you want to learn some interesting facts and lessons about Facebook, I encourage you to listen to the podcast.
Here is a bit about Anna.
Anna qualified as a Chartered Accountant with KPMG. She then joined the printing industry as a Financial Controller before being made Managing Director at the ripe old age of 25. She continued in industry with a growing reputation for motivating people, working for FMCG companies.
After 20 years of being a Group HR/Finance Director for major worldwide brands she decided to establish her own company - The Engaging Brand.
Please visit her website and feel free to engage her.
I look forward to hearing from many of you as well. You can reach me at ewarriorbizdev@gmail.com or on Skype as eWarrior.
In my two years using LinkedIn and Facebook, I have had the pleasure of meeting bloggers, podcasters and authors who freely gave advice to help others learn. Many of us collectively worked together to promote each other's shows and blogs both by linking to them from our own blogs or interviewing an individual in a podcast.
In July 2007, I decided to begin to spend hours a day reading about Facebook and doing what I always seem to do, track down the leaders and innovators who are making this one of the most visited sites on the internet.
With this in mind, I am announcing that tomorrow, The Engaging Brand Podcast will be featuring a segment where I will be discussing facebook. This podcast was recorded "over the pond" with host, Anna Farmery. Anna resides outside of London.
If you want to learn some interesting facts and lessons about Facebook, I encourage you to listen to the podcast.
Here is a bit about Anna.
Anna qualified as a Chartered Accountant with KPMG. She then joined the printing industry as a Financial Controller before being made Managing Director at the ripe old age of 25. She continued in industry with a growing reputation for motivating people, working for FMCG companies.
After 20 years of being a Group HR/Finance Director for major worldwide brands she decided to establish her own company - The Engaging Brand.
Please visit her website and feel free to engage her.
I look forward to hearing from many of you as well. You can reach me at ewarriorbizdev@gmail.com or on Skype as eWarrior.
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