Sunday, February 26, 2006


Business Week just featured and article about the concept of media company's buying up websites and editorial content. Robert Pittman and their private equity firm have invested in an eNewsletter/website called There are specific on-line editions in 10 cities from New York, LA, Miami and next is Atlanta.

This eNewsletter and website allow for new trends in fashion, restaurants, entertainment to be marketed to a very valued target audience, mostly women 18-34 with income and spending power.

Business weeks says that this webzine may be worth as much as $100 million dollars.

The trick to the valuation is to have a very professional staff and approach including a professional editorial team and advertising sales team. The rate card for advertising in Daily Candy goes from a few thousand dollars per ad to the thirty thousand plus per city edition. DailyCandy claims more than one million subscribers.