Saturday, February 21, 2009
Branding and Connecting Using LinkedIn and Facebook (Twitter too!) Teleclass
The Road to eWarrior Success – Branding Yourself and Connecting in Facebook and LinkedIn! (Twitter too!).
1. What is Social Media?
2. Facebook vs. LinkedIn
3. How to Set Up Your Profiles
4. Building Your Connections
5. Public vs. Private
6. Using Social Media to Connect with Clients
7. Using Social Media to look for a Job
8. Search Engines and why they matter
9. How to use Newsfeeds, Videos, Links
10. On your way to success!
A dozen things about the Instructor, Andrew R. Kaplan
1. Over 30 years with sales and marketing technologies and media
2. Worked with the founders of MTV, ACT!, HBO, The Movie Channel,
3. Trained 5,000 Executives and IT Professionals as ACT!/CRM
4. Provided feedback to founder of LinkedIn during early stages
5. #1 voted article in MarketingSherpa.com’s Great Minds Series - Facebook Branding
6. Toastmasters International "President of the Year"
7. Dickinson College "Alumni Volunteer of the Year"
8. Created LinktoCharlotte.com a leading local social network
9. Created LinktoMotorsports.com, a leading social network by industry
10. "Ideas" and "Execution" for the Creative Community
11. Media Advisor to “2008 Green Idea of the Year” company for Charlotte
12. In 1997, created the term “eWarrior” for the transition of the Road Warrior
For references and background:
www.linkedin.com/in/andrewkaplan
Details for Payment and Registration.
99 Minute Training Class:
$99.00 for 99 Minute TeleClass
$299.95 includes private coaching session plus teleclass
$499.95 includes 2 private coaching Sessions plus teleclass
$799.95 includes 5 private coaching sessions plus teleclass.
Classes will be recorded.
If you are not satisfied or miss a class, you can call into a future teleconference at no charge.
Monday, January 19, 2009
The Thousand Islands Scenery
Beautiful Photography of the 1000 Islands where I spend most of my summers.
Monday, December 15, 2008
MediaMensch Client - EVPowersystems Video
MediaMensch Client EVPowersystems has create an electric hybrid plugin for trucks. If you are curious about this, watch this segment. This company will create jobs and convert existing trucks into hybrid vehicles with their innovative plugin.
In April, 2008 EvPowersystems received the Charlotte Business Journals "2008 Green Idea of the Year"
In November 2008 EvPowersystems received $200,000 in funding from the State of South Carolina.
Founder John Dabels was featured in the documentary "Who Killed the Electric Car?"
http://www.cn2.com/video.php?media_id=001082
www.evpowerystems.com
MediaMensch helped EVPowersystems client with marketing, pr and startup strategies including:
1. TV/Print/Film Media Strategy
2 .Social Media Strategy
3. Political/Governmental Strategy
In April, 2008 EvPowersystems received the Charlotte Business Journals "2008 Green Idea of the Year"
In November 2008 EvPowersystems received $200,000 in funding from the State of South Carolina.
Founder John Dabels was featured in the documentary "Who Killed the Electric Car?"
http://www.cn2.com/video.php?media_id=001082
www.evpowerystems.com
MediaMensch helped EVPowersystems client with marketing, pr and startup strategies including:
1. TV/Print/Film Media Strategy
2 .Social Media Strategy
3. Political/Governmental Strategy
Wednesday, November 05, 2008
Obama through the Teleprompter
How scripted are Obama's speeches? An interesting photo from the campaign rally at UNCC, Charlotte, NC on election eve showing Obama through his teleprompter.
(photo property of MediaMensch Networks, all rights reserved)
My journey for the election season
This campaign season was a fun ride as a political blogger. Here are some articles from my mediamensch blog. The first article about the primary very accurately makes some predictions about the candidates, their strategies and tactics and choice of Vice President. This journey took me from a chance personal encounter with John McCain in January to being recognized on the cover page of Salon Magazines, OpenSalon.com website on election day.
"Editor's Pick" of my articles on Salon Magazine's Opensalon.com
Blog post from May 8, 2008
Blog Post from July 2008
Blog Post from January 19, 2008 (two days before the SC primary). This is my story of a personal encounter with John McCain and how I ended up asking him a question about technology and competitiveness among the members of the "crowd of supporters" at a town hall meeting.
March 28, 2008 On the trail listening to Bill Clinton campaign for Hillary, early in the NC primary. At that point NC was heating up as a battleground state for the democratic nomination. This was also the first time I actually was in the "press" area as a blogger. There is also a reference to George Clooney in this piece. I had worked on his film Leatherheads as a featured extra and was able to be part of his press conference prior to the movie release. It was my first time as a blogger being in an official press conference.
"Editor's Pick" of my articles on Salon Magazine's Opensalon.com
Blog post from May 8, 2008
Andrew Kaplan Viewpoint - Presidential Primary and Social Media - Who is Engaging Best Wins!!
Here is a post about my encounter with Howard Dean and my discussion about a lack of a facebook strategy..Less than one hundred people turned out for this rally and only a about 10 were under the age of 30.Blog Post from July 2008
Politics - Howard Dean "Register for Change"
Blog Post from January 19, 2008 (two days before the SC primary). This is my story of a personal encounter with John McCain and how I ended up asking him a question about technology and competitiveness among the members of the "crowd of supporters" at a town hall meeting.
Politics, John McCain and Me
March 28, 2008 On the trail listening to Bill Clinton campaign for Hillary, early in the NC primary. At that point NC was heating up as a battleground state for the democratic nomination. This was also the first time I actually was in the "press" area as a blogger. There is also a reference to George Clooney in this piece. I had worked on his film Leatherheads as a featured extra and was able to be part of his press conference prior to the movie release. It was my first time as a blogger being in an official press conference.
My first Press Coverage Bill Clinton Campaigning in NC
Tuesday, November 04, 2008
Election 2008 - My Political Blog Journey
Making the cover page of Salon Magazine's Open Salon on election day 2008.
"Talking to the Venti Voters"
Making the Most Read article list on election day 2008
Monday, November 03, 2008
Obama on Election Eve - A Hard Rain's a Gonna Fall
My political journey started in January with a call from my friend and now blog photographer Maurice as we decided to go see John McCain. Although, traditionally, I was voted democratic for presidential elections, I thought McCain might be different and wanted to see him unfiltered, first hand. I somehow walked into a town hall meeting and ended up two feet from his stage asking him one of the 8 questions posed to him that evening.
The end of the election 2008 journey for the is today. On election eve, in the pouring rain at times, I saw Barack Obama as he is on the threshold of the US presidency. The crowd of 10,000 plus waited for up to 3 hours to see him. He was scheduled to speak at 5:30 pm..and the crowd endured an hour of rain and some early political speeches. You could feel history being made. It was an incredible opportunity to not only be there, but feel like you did some how contribute to making a difference.
Tonight was also an interection of some of my personal media journey in politics.. Politics has been a passion of mine for most of my life. I had grown up in suburban NJ with a rabbi who marched and was jailed with Martin Luther King during the civil rights movement and who railed against the Vietnam war each week. This past 10 months, I had the opportunity to listen to, shake hands with and speak with politicians such as Obama, Biden, Bill Clinton and Howard Dean. I worked for a day at the Obama campaign headquarters in April and could see and feel how special his organization was both by the people and its technology it used.
Late in August, a friend had told me about Salon Magazines's Opensalon.com website and community. As a social media expert, I found this to be a fascinating place where passionate writers could blog and post articles on subjects from politics to family. I started to write some articles about my political observations in North Carolina. To my suprise a few of them made the home page and were "Editor's pick". The opensalon.com editor, Joan Walsh, I found out later is a regular on Chris Matthew's Hardball show and in the last month has debated with people on the far right such as Pat Buchanan and most recently Tom DeLay.
This has been a great journey for Obama, McCain and MediaMensch and for all of America.
Monday, October 13, 2008
Bank of America 500 - Jeff Burton - a Racing "mensch"
The Bank of America 500 was won by a 41 year old racing "mensch" named Jeff Burton. Jeff held off some of the top drivers in the field like Kasey Kahne and Jimmy Johnson and battled for the lead of this race. At the press conference following the race, Jeff was the epitome of professionalism and the goal of pursuing your life's goals and passions. He said he loved racing since he was 7 years old. He battled not only on the track, but was "the next star" about a decade prior. He told us he had to fight through some of the ups and downs of career to be in the position this year to win the Sprint Cup this year.
His wife was there at his side. She monitored his progress from the pits, and sat on the side of the press conference room as well. He discussed focus and life balance. When you are preparing for a race at this level, the driver and crew need to have total team focus for success. When the race is over, it is time to celebrate. He wants his teammates to also have other interests and balance in their lives. He had a healthy perspective of being at the top of your game, but realizing that this is just one part of your life.
His team owner, Richard Childress, battling a cold or flu, sat to Burton's left at the press conference and showed his pride in Jeff's accomplishments. Early in his career, Jeff Burton, was mentored by Mark Martin. Mark had instilled in him the idea that the next race you win might be your last, so enjoy it. It also allowed perspective of winning and losing as well.
Burton also showed that physically he works hard to keep his body in the shape of an athlete ten years younger. This is another factor in keeping himself as role model of integrity to others in the sport. At the time when the sport is moving to more branding and commercialization and away from the old legends in NASCAR, Jeff Burton is the bridge between the past and the future of the sport. He has the drive, desire and determination to bring home the Cup. NASCAR and its fans should be proud to have such a role model at the pinnacle of its sport.
His wife was there at his side. She monitored his progress from the pits, and sat on the side of the press conference room as well. He discussed focus and life balance. When you are preparing for a race at this level, the driver and crew need to have total team focus for success. When the race is over, it is time to celebrate. He wants his teammates to also have other interests and balance in their lives. He had a healthy perspective of being at the top of your game, but realizing that this is just one part of your life.
His team owner, Richard Childress, battling a cold or flu, sat to Burton's left at the press conference and showed his pride in Jeff's accomplishments. Early in his career, Jeff Burton, was mentored by Mark Martin. Mark had instilled in him the idea that the next race you win might be your last, so enjoy it. It also allowed perspective of winning and losing as well.
Burton also showed that physically he works hard to keep his body in the shape of an athlete ten years younger. This is another factor in keeping himself as role model of integrity to others in the sport. At the time when the sport is moving to more branding and commercialization and away from the old legends in NASCAR, Jeff Burton is the bridge between the past and the future of the sport. He has the drive, desire and determination to bring home the Cup. NASCAR and its fans should be proud to have such a role model at the pinnacle of its sport.
Saturday, October 11, 2008
NASCAR - Bank of America Week - Dollar General 300
Last night, I had the opportunity to attend the Nationwide Series - Dollar General 300 at Lowes Motor Speedway. Kyle Busch took the checkered flag. He has won twenty races this year NASCAR's , Sprint Cup, Nationwide and Trucks. Busch has won 8 Sprint Cup series races this year. He has another chance tonight at the Bank of America 500 to increase this total.
It was a night of rain, caution flags and a few wrecks with the race ending a little after midnight. The fans were enthusiastic and the drivers all seemed to be having a great time even with the delays.
Even with the gas crisis the infield at Lowes was full of spectators in their RV's and modified buses. This race gave me the opportunity to see the sport close up from the pit areas. The pits are a lot like going to war, you prepare and plan, you wait around and then their are about 20 seconds of adrenaline rush as the pit crews jump from the wall holding tires, large gas cans, and electric wrenches/drills.
During the race, there were some wrecks on the track in front of the pit area/near the start finish line. They towed the cars off the tracks into the garages. You could smell the fumes from the gas as they drove past.
Looking forward to tonight's race and learning more about being first person in the pits.
It was a night of rain, caution flags and a few wrecks with the race ending a little after midnight. The fans were enthusiastic and the drivers all seemed to be having a great time even with the delays.
Even with the gas crisis the infield at Lowes was full of spectators in their RV's and modified buses. This race gave me the opportunity to see the sport close up from the pit areas. The pits are a lot like going to war, you prepare and plan, you wait around and then their are about 20 seconds of adrenaline rush as the pit crews jump from the wall holding tires, large gas cans, and electric wrenches/drills.
During the race, there were some wrecks on the track in front of the pit area/near the start finish line. They towed the cars off the tracks into the garages. You could smell the fumes from the gas as they drove past.
Looking forward to tonight's race and learning more about being first person in the pits.
Thursday, October 02, 2008
A time to Volunteer - Race Playce -
Yesterday was spent around motorsports working on Race Playce, attending a press conference for the NASCAR Hall of Fame and then over to zMax Dragway for evening festivities.
Race Playce is an a heartfelt volunteer effort to build a state of the art playground that is accessible for children in wheelchairs. According to the Parks and Rec website. Race Playce "will be a play area without barriers, accessible for all children regardless of their abilities, a place where all children can play together. The playground was designed by children who worked with a professional designer. It has a NASCAR racing theme with play areas distributed around an oval track."
It is one of the first of its kind in North Carolina. Imagine you are a child in a wheelchair, your friends can go to a playground and go down slides etc. in order to do this you would have to have someone carry you. Well in this playground there is a ramp up to the top of the slide. This playground is being built by approximate 4,000 volunteers from around the community including a large contingent from Bank of America. I arrived on the site and was assigned to a team of six people. Our job was to measure, cut, and install rails along the ramps. We were guided by skilled experts from the community and the parks department.
Perhaps you can use Charlotte, NC as a "role model" for building this type of park in your community.
Race Playce is an a heartfelt volunteer effort to build a state of the art playground that is accessible for children in wheelchairs. According to the Parks and Rec website. Race Playce "will be a play area without barriers, accessible for all children regardless of their abilities, a place where all children can play together. The playground was designed by children who worked with a professional designer. It has a NASCAR racing theme with play areas distributed around an oval track."
It is one of the first of its kind in North Carolina. Imagine you are a child in a wheelchair, your friends can go to a playground and go down slides etc. in order to do this you would have to have someone carry you. Well in this playground there is a ramp up to the top of the slide. This playground is being built by approximate 4,000 volunteers from around the community including a large contingent from Bank of America. I arrived on the site and was assigned to a team of six people. Our job was to measure, cut, and install rails along the ramps. We were guided by skilled experts from the community and the parks department.
Perhaps you can use Charlotte, NC as a "role model" for building this type of park in your community.
Sunday, September 14, 2008
Day at the Races - zMax Dragway Grand Opening
Burning rubber, white smoke, nitro fumes and 30,000 plus fans and smiles were at the grand opening of the zMax Dragway in Concord, NC. This exquisite state of the art facility has set a new standard for drag racing. Owner and developer Bruton Smith nicknamed this raceway, "The Bellagio of Drag Racing." One could only feel that this new track and its innovations are going to lead this sport into the major leagues of racing as far as television exposure and media coverage.
The track has state of the art communications for track officials and press, an innovative 4 lanes instead of two, to be able to run preliminaries in a lot less time. This small innovation goes against the history of drag racing, so it was no small feat for the NHRA (National Hot Rod Association) to approve this change.
I have spoken to drivers, NHRA fans, team executives, vendors and other experienced pros and they concur that this track now sets the standard.
The main difference between NHRA drag racing and NASCAR is pit access and access to the drivers. I was able to just walk down an area of the pits and had an opportunity to meet Melanie Troxell, one of the top women drivers of the sport and one of the few names I had known before today. In a day when sports stars are kept away from fans this is a luxury.
In spite of the gas prices and economy, 30,000 fans showed up, many driving more than a few hundred miles in their RV's and campers to stay right on the grounds. Again, one of the fun things to do with your group of friends.
There are many classes of racing from funny cars to motor cycles the the Nitro injected dragsters raced by pros Tony Schumacher, Doug Herbert and Hillary Will (some of the drivers, I had a chance to personally meet before race day).
There is an adrenaline rush which is equivalent to watching a rocketship take off, part fascination combined with a powerful rush of sound and fury. No matter who you are, the sensory experience is nothing you can imagine unless you are there on the track.
After a few hours at zMax, NHRA has found a new fan!. Great job! SMI! and NHRA! You set a new standard with your vision.
The track has state of the art communications for track officials and press, an innovative 4 lanes instead of two, to be able to run preliminaries in a lot less time. This small innovation goes against the history of drag racing, so it was no small feat for the NHRA (National Hot Rod Association) to approve this change.
I have spoken to drivers, NHRA fans, team executives, vendors and other experienced pros and they concur that this track now sets the standard.
The main difference between NHRA drag racing and NASCAR is pit access and access to the drivers. I was able to just walk down an area of the pits and had an opportunity to meet Melanie Troxell, one of the top women drivers of the sport and one of the few names I had known before today. In a day when sports stars are kept away from fans this is a luxury.
In spite of the gas prices and economy, 30,000 fans showed up, many driving more than a few hundred miles in their RV's and campers to stay right on the grounds. Again, one of the fun things to do with your group of friends.
There are many classes of racing from funny cars to motor cycles the the Nitro injected dragsters raced by pros Tony Schumacher, Doug Herbert and Hillary Will (some of the drivers, I had a chance to personally meet before race day).
There is an adrenaline rush which is equivalent to watching a rocketship take off, part fascination combined with a powerful rush of sound and fury. No matter who you are, the sensory experience is nothing you can imagine unless you are there on the track.
After a few hours at zMax, NHRA has found a new fan!. Great job! SMI! and NHRA! You set a new standard with your vision.
Wednesday, September 03, 2008
Kyle Busch, #1 NASCAR Driver (left) and Tony Schumacher #1 Drag Racer (Right) at the starting Line at zMax Dragway. Kyle Busch upset Tony Schumacher winning 3 of 3 heats.
After this race, I had the opportunity to drive the red Toyota accelerating to 90+ MPH in less a quarter mile.
(Photo credit: Lowes Motor Speedway).
Showdown at the zMax Dragstrip
Well, PT Barnum would have been proud of the folks over at the new zMax Dragway. They arranged what easily could have been a pay per view event, the top NASCAR driver, Kyle Busch vs. the top Drag racer, Tony Schumacher in a best of 3 drag race.
At the press conference promoting the zMax Nationals and the Bank of America 500. The race, the two drivers, were both reflecting on their remarkable seasons and the focus and determination of their teams. Tony Schumacher, who has not lost a race since June, was not only thankful for his season but being able to share it with his family. He realized success can be fleeting and is thoroughly enjoying the journey.
They also realized in their sport the playoffs are about to start and what they have done in the regular season is the prelude to the real part of the season Chase for the Cup (NASCAR) and Countdown to One (NHRA).
When Kyle Busch was asked about what he knew about drag racing.."Start when the light turns yellow". That was the coaching tip that Tony Schumacher gave to him.
Tony Schumacher had set the Top Fuel records for wins having won 6 races in a row and 11 of 18 races. You would think he had a distinct advantage in this race.
As Kyle and Tony lined up their red and white Toyotas, you would have bet that Tony would have won the first race. As they headed down the quarter mile track and over the finish line the lights came up and Kyle had won. They lined up for heat number two, again a new rivalry seemed to be forming...down the strip they went with the engines so loud on the modified Camrys. Again, Busch won. So he gave Tony a 3rd try. You would think the new all time NHRA winner would be steaming for a win. So the lights went from Red to Yellow to Green....Kyle Busch smoked him. With good humor, they both seemed to enjoy this.
Busch discussed how the adrenaline must flow going down a track at 300 plus miles an hour in less than 5 seconds. He was used to driving for a few hours an 5oo miles for a win.
After they raced, I had a chance to hop in the red Camry and race my photographer, Maurice. He got off to a great start and about halfway down the track I caught up and won with my speedometer showing about 90 mph. I am ready for you Kyle.
The zMax Nationals will be held from Sept 11 to Sept 14th. The Bank of America 500 is in October at Lowes Motor Speedway.
Tuesday, September 02, 2008
Coinjars - Send me a penny
I am working on a new project called Coinjars which is social media currency for Facebook. You can sign up for free under applications in Facebook. If you add an account, I will send you some a penny so you can see it really works.
The facebook is just one application. We are working with a few non-profits and other organizations to teach them how they might use this. We will be creating marketing around this area.
http://apps.new.facebook.com/coinjars
You can also read about how this system works at www.icoins.com
The facebook is just one application. We are working with a few non-profits and other organizations to teach them how they might use this. We will be creating marketing around this area.
http://apps.new.facebook.com/coinjars
You can also read about how this system works at www.icoins.com
Back to Blogging
I took the month of August off from blogging for the 2nd year in a row. Now time to catch up. Over the past few months, my ventures in social media continue to grow. In July, I launched LinktoMotorsports which is now the #2 Motorsports group on LinkedIn and has some of the leading drivers, marketing execs and league owners.
I also created the group called LinktoCharlotte in June 2007. This group has now grown to over 750 members and it is now time to create some events around this group.
It was my privelege to work with Singer/Songwriter Nicola www.nicolanicola.com to help promote her quest as the top subway/underground performer on the MSG (Madison Square Garden) network's soundtrack show. She made it all the way to the semi-finals. What a journey it was for her. I was glad to be part of that.
The zMax dragway was built about 10 minutes from my office and I had the opportunity to attend press events and drive a fast Toyota Camry down the track.
One of my favorite projects was coinjars, which is a new payment system via iCoins (social media Currency). We are promoting this within the facebook community. This has the opportunity to turn into a great product for non-profits, students, musicians and writers.
I also created the group called LinktoCharlotte in June 2007. This group has now grown to over 750 members and it is now time to create some events around this group.
It was my privelege to work with Singer/Songwriter Nicola www.nicolanicola.com to help promote her quest as the top subway/underground performer on the MSG (Madison Square Garden) network's soundtrack show. She made it all the way to the semi-finals. What a journey it was for her. I was glad to be part of that.
The zMax dragway was built about 10 minutes from my office and I had the opportunity to attend press events and drive a fast Toyota Camry down the track.
One of my favorite projects was coinjars, which is a new payment system via iCoins (social media Currency). We are promoting this within the facebook community. This has the opportunity to turn into a great product for non-profits, students, musicians and writers.
Tuesday, July 29, 2008
Scrabulous Innocence - A 2007 Interview with Rajat Agarwalla
In a historical perspective of the Scrabble and Scrabulous controversy..Here is my interview with Rajat Agarwalla in the summer of 2007. As you can see he was passionate about the scrabble community having a better experience than what existed online at the time. I know he spent countless days and nights setting up servers and dealing with crashes..
One interesting part of the article is the copyright disclaimer...You can see clearly, they respected the owners of the Scrabble trademark.
http://www.facebookenthusiast.com/2007/07/facebook-and-scrabble-is-scrabulous.html
One interesting part of the article is the copyright disclaimer...You can see clearly, they respected the owners of the Scrabble trademark.
http://www.facebookenthusiast.com/2007/07/facebook-and-scrabble-is-scrabulous.html
Scrabulous was capturing Lightning in a bottle..it won't happen twice!
Scrabulous was capturing Lightning in a bottle..it won't happen twice!
There is energy in the world that came from the passion of the creators of Scrabulous that you will never duplicate. They poured their passion and personal time into a game THEY grew up playing. They allowed millions to have hours of fun at NO Charge and NO ONE paid them a salary to create the game....Scrabulous was NOT a GAME, it was like capturing lightning in a bottle..to ignite friendships worldwide via games.I know the story as I contacted them in July 2007.(see scrabulous is fabulous article on my Facebook Enthusiast Blog.)..Why Hasbro did not contact the brothers when their identities were known to all on Facebook. still mystifies....I can only think someone in a corner office is about to lose their job!
Saturday, July 26, 2008
Politics - Howard Dean "Register for Change"
Photos of Howard Dean (DNC Chair), Andrew Kaplan (MediaMensch) and Hillary Protestor
July 25, 2008 (Charlotte, NC)
The democratic national party chair, Howard Dean, is out visiting 50 states in his "Register for Change" bus.
He arrived yesterday in Charlotte, NC after starting the day in Raleigh and Greensboro. My impressions of him were just as positive in person as they were from his presidential election bid. He is down to earth, accessible, smart, and a good listener. He really seems to be genuine.. Why would he decide to spend the summer riding a bus and talking to small crowds if he wasn't passionate about uniting this country and closing the wealth gap.
Some takeaways from the tour:
1. During this registration drive in NC, volunteers should knock on your neighbors doors 3 times between now and the election to make sure not only are they registered, but can and will get to the polling place on election day. He joked that the Oregon democrats were going to it 4 times.
2. He said the US already has government run healthcare. it is called Medicare and senior citizens don't seem to want that to go away.
3. He mentioned that the democrats had not competed in the South and ceded it to the Republican party. With the mass change of demographics, it was time the democrats got their message to all americans. He essentially says that the Blue and Red state is made up. and he believes that we all are Americans.
4. There were Hillary supporters protesting the allocation of Delegates. At first, they were interrupting his speech. It was hard to believe the disrespect they had for the chair of the party. He spoke to them to ask them for their opinion and he would listen. It did quiet them down. It continues to show how fractured and fragile the democratic party is and may be a preview of what might happen at the convention.
My firm belief is that Howard Dean, Obama and the democrats are correct in the assumption that North Carolina could vote democratic in the 2008 presidential election. I get that impression from the amount of newcomers to Charlotte from places like Buffalo, PA, Ohio, NY, NJ, MA, and FL, plus the growing international population as well.
My Personal Experience with Howard Dean
After the speech, I approached him to discuss the use of Facebook and the internet as I noticed they bus tour was not on Facebook. He said "Do you think we should be on facebook?" My response was an emphatic "Yes" and he then told me to provide my business card to his "traveling assistant"..maybe they will see it says on the front "Voted #1 branding expert for Facebook" (Note: marketinghsherpa.com voted an article "11 Ways to Brand Yourself on Facebook". where I was ifeatured as #1 in its great minds series for 2007). .
Perhaps that might be the next chapter of MediaMensch and politics.
Thursday, July 24, 2008
MediaMensch Radio - Marta Tracy - Starring You! and Starmaker TV
Today, is the revival of the MediaMensch radio show on blogtalk radio, after a hiatus, I took to work on the film Blood Done Sign My Name (2009) starring Nate Parker and Ricky Schroeder.
The quality of guests that we have had will continue to provide you with insight into media while providing a look at the journey that brought them there. For many outside the media/entertainment industry, there seems to be a mystery or that question "How did you get started". It is important for those of us that have succeeded to help others achieve their dreams and goals.
I will also be working on my other radio show with a series about Facebook 2.0 (the new interface) and strategies that my clients, colleagues and friends utilize to brand themselves and connect. Using products such as facebook and LinkedIn in a strategic professional fashion can connect you with individuals at the highest levels of success whether measured by money, mental and physical fitness, or spirituality.
Within the last month, I have seen communities which I created an adminster grow tremendously. These include Linkto Motorsports, LinktoCharlotte, and the official Dickinson College alumni group on LinkedIn. Two other cities are launched as well including LinktoSanDiego and LinktoPhoenix. I am looking for partners or individuals in those cities to partner with me on their development.
Find our radio show at www.kaplan.fm or www.blogtalkradio.com/mediamensch and www.blogtalkradio.com/facebookenthusiast
The quality of guests that we have had will continue to provide you with insight into media while providing a look at the journey that brought them there. For many outside the media/entertainment industry, there seems to be a mystery or that question "How did you get started". It is important for those of us that have succeeded to help others achieve their dreams and goals.
I will also be working on my other radio show with a series about Facebook 2.0 (the new interface) and strategies that my clients, colleagues and friends utilize to brand themselves and connect. Using products such as facebook and LinkedIn in a strategic professional fashion can connect you with individuals at the highest levels of success whether measured by money, mental and physical fitness, or spirituality.
Within the last month, I have seen communities which I created an adminster grow tremendously. These include Linkto Motorsports, LinktoCharlotte, and the official Dickinson College alumni group on LinkedIn. Two other cities are launched as well including LinktoSanDiego and LinktoPhoenix. I am looking for partners or individuals in those cities to partner with me on their development.
Find our radio show at www.kaplan.fm or www.blogtalkradio.com/mediamensch and www.blogtalkradio.com/facebookenthusiast
Wednesday, July 16, 2008
10 Tips for Belonging to an Alumni Group on LinkedIn
Over the past few years, my college alumni department of Dickinson College (Carlisle, PA) has utilized my expertise as a social media and networking expert to build a local club in Charlotte, NC and to begin to bring strategies to connect our alumni via the web using social media such as Facebook and LinkedIn. In 2006, we went through approval with the college to set up an alumni group for LinkedIn (The leading social networks for professionals). The challenge was that at the time was that social media was new including LinkedIn, so that many or our alums where not aware of it or its power to connect. Within the last few months LinkedIn has made changes to its environment including newsfeeds and a searchable directory of groups. These two changes have now made it easy for colleges and universities to create groups on LinkedIn and grow them quickly.
Here are a few tips on how and why creating and/or joining an alumni group on LinkedIn is powerful.
1. Connect with Classmates
2. Connect with Alums in your geographic area
3. Connect with Alums in your industry
4. Collective intelligence of your alums
5. Recruit alums to work on your venture/business
6. Daily Newsfeed allows them to see what you are doing
7. Connect to their netwoks
8. Resource for College Career Center and Recent Grads
9. Public relations as an expert for articles for alumni magazine or other media'
10 Promotes recognition of the college or university
We will be expanding upon these topics in future articles, podcasts and teleclasses. If you are interested in participating please contact ewarriorbizdev@gmail.com ..If you have examples of how LinkedIn or other social networks have helped you we would love to have your success stories.
Here are a few tips on how and why creating and/or joining an alumni group on LinkedIn is powerful.
1. Connect with Classmates
2. Connect with Alums in your geographic area
3. Connect with Alums in your industry
4. Collective intelligence of your alums
5. Recruit alums to work on your venture/business
6. Daily Newsfeed allows them to see what you are doing
7. Connect to their netwoks
8. Resource for College Career Center and Recent Grads
9. Public relations as an expert for articles for alumni magazine or other media'
10 Promotes recognition of the college or university
We will be expanding upon these topics in future articles, podcasts and teleclasses. If you are interested in participating please contact ewarriorbizdev@gmail.com ..If you have examples of how LinkedIn or other social networks have helped you we would love to have your success stories.
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