Saturday, July 21, 2007

The On Ramp to Leatherheads Marketing

I happen to love marketing and public relations and the entertainment industry, so I am very excited to see the beginning of Universal Pictures starting to drip out the marketing for the Leatherheads movie.

In May, George Clooney, was in Oceans 13 and had a segment on Jay Leno's Tonight show where Leatherheads got a brief mention.

In mid June, John Krasinski, of "The Office" was the featured star in the movie "License to Wed".

Now this week, USA Today, had a still photo on its website of what looks like the "Speakeasy" scene in the Leatherheads movie with the three stars, Clooney, Krasinski and Renee Zellweger.

I continue to monitor the Universal Studios website to see when the movie trailers will be available. It looks as if Leatherheads is "on deck" to have its own website launched. My predication is that it will be up and running with the start of the NFL pre-season and that NBC (who is the sister company of Universal) will start promoting Leatherheads on its Sunday Night Football broadcast, since Leatherheads is a fictionalized account of the era when professional football was first organized.

This marketing will build to a crescendo around Thanksgiving when all the games are on and the most important NFL games of the week will be on Sunday Night on NBC.

Since Leatherheads has a few "fictional" teams, we may also see merchandising of sweatshirts, leather helmuts, and other movie paraphanalia.

And don't forget Universal Studios during the holiday season as well.

Leatherheads seems to be perfectly positioned for an exciting and creative promotional cascade over the next few months.

1 comment:

S.Leslie. said...

I'm a PR major and I'd love to see how they promote "Leatherheads." They've already got plenty to talk about, the cast is amazing.