The shift has been happening for a few years with MySpace leading the pack with the integration of media within social networks. Facebook is now gaining momentum with applications which allow members to list magazines, books, and music which they prefer on their profiles.
The music applications iLike even integrates into iTunes and YouTube where members can share music they like and recommend and their friends can listen to it and purchase the music from iTunes.
This is an important trend further adding to the viral natural of the internet and the way music becomes distributed. The question will be how do musicians and music publishng companies continue to keep up with these trends.
Will this trend mean that international music tastes will become more prevalent or will music become more like McDonalds, with heavier influences from larger global music publishing companies.
Does this trend mean that a listener will also personalize their music and music tastes so they receive only that music which matches up with their tastes.
What role with traditional media critics have in influencing recommendations.
If you are an publisher in media, how will you embrace these changes? What roles will you take reach your audience?
We live in interesting times.