Monday, June 18, 2007

Media Evolved - How Millions of CD's and DVD's are made

I had the opportunity to visit Bill Walker, CEO and founder of Media Evolved last week. His offices are in a converted "big box" where a Target store once existed. I parked in the parking lot with a chain link fence surrounding the cars.

Here was a non-descript white building. I walked in the door and read some articles on how MediaEvolved found this space.

Bill had met me via LinkedIn and also just joined my new social network called Bill's background had been in media and music so I looked forward to learning more about his business.

I thought I was going to find some machines that could mass copy cd's and dvd's. Instead when Bill gave me the tour of his factory, I actually watched machines make CD's and DVD's from scratch, piecing together the layers of a CD, digitizing with bits and bytes within a thin layer, then copying these. Media Evolved runs 7 by 24 and produces CD's and DVD's for movie companies, corporations, and record companies.
Some clients included Microsoft and Bank of America.

Not only does he make the cd's and dvd's but he has a warehouse of all the marketing materials and covers need to surround the DVD so it can be shipped directly to stores or to distributors.

I was amazed to watch this football field size facility create so much product simultaneously. At the time I visited he was expanding the space to include two new state of the art DVD machines at over $1 million each. I now have an appreciation to the amount of technology it takes to create millions of digital media.

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