Friday, April 13, 2007

MTV Redux - New Networks

In 1981 a few of us ventured into the land of MTV, The Movie Channel, Nickelodeon as part of a company called Warner Amex Satellite Entertainment Company. Over the past year many of those executives who spent the last 25 years building that company and lauching shows such as Spongebob SquarePants, Rugrats and networks such as NickJr, NickatNite have recently left to form a new company called New Networks. The plan is to have 101 internet channels of special interest. Herb Scannell, former, President of Nickelodeon and Fred Seibert, former head of Hanna Barbera and CEO of have teamed up.

Herb Scannell and I worked closely together at the Movie Channel including teaming up on the Star Wars "Robot Giveaway". Fred was learning his way around creative areas of on air promotions. This New Network is going to an interesting laborator to watch.

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